INTERNATIONAL INTERNSHIP

SANT' ANNA INSTITUTE

July 2021

During this session, I was an intern at Sant ’Anna institute working alongside staff and another local Italian student to create beneficial communication pathways with prospective students and beyond. The main focus was to collect and create content that would attract people to come and study abroad in Sorrento. We used many outlets of communication, including TikTok, Instagram, blog posts, videos, presentations, and more. We had weekly meetings in which we discussed what needed to be completed and planned a calendar of social media posts for each week. In these meetings, we would exchange our very diverse thoughts and ideas and collaborate together to make the best projects possible. I was often gathering content such as videos and pictures that were adaptable to many forms of digital marketing for the school. This included but was not limited to, capturing moments that show the immense benefits of being at Sant' Anna, showing the beautiful town of Sorrento, interviewing students about their experiences, and editing this content into videos and presentations that could be used to show the school in the best light possible. Another task of mine was to recreate the Student Life section of the presentation we saw at orientation and condense it into a more appealing and interesting format to students. I did this by making it more simple, with more pictures that aimed to highlight aspects of the program that would attract an American student base. This included recognizing that there is a specific method of communication that Americans would respond better to and would be more effective in reaching a larger base of students. The main task I had was to develop an efficient line of communication with Greek Life programs in the states. Greek Life is not prominent in Europe and in Alabama, where I attend university, it is one of the most prominent aspects of student life. There is a significant opportunity present in marketing Sant' Anna to students in programs like this as they love to do things together, and there are so many students involved in each chapter that the exposure capability is immense. I created a presentation on Prezi that highlights everything Sant' Anna and study abroad, in general, has to offer and the prolonged benefits of it. This presentation will be used by staff and student ambassadors to promote the school to various groups of students in the US and again aims to influence them to come to Sorrento.